Still Printing Strong; Catching Up With Al Santasiere…
We are in a world where traditional publishing is becoming more and more of a dinosaur. However for some brands, strong ones with deep followings that may skew a bit older, the old hard copy of a book...
View ArticleSmart Business Practices: The Yankees and Japan
In the last year we continue to see major global sports brands; Manchester City and Bayern Munich, the Aviva Premiership and Chelsea FC, try to put down roots and bring their business brand to the...
View ArticleOld Timers Day Worth Another Look?
It was with some shock and disappointment that amidst the Yes Network’s televising of Yankees Old Timers Day it was mentioned that it is the only Old Timers celebration in baseball, surprising as...
View ArticleCaravans and Fan Fests; No One Does The Offseason Better Than Baseball…
As we head toward pitchers and catchers reporting in less than a month, we are seeing the seeds of baseball pop up in the most remote locations, where spring seems lightyears away. In Chicago, Detroit,...
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Snap, Security and Special Needs Hockey…Three More Pod Summaries…
Here is the latest trio of Columbia University Sports Podcast (the CUSP Show) that we have had in the past few months. Here we go from the business of Snapchat to talking security and the business of...
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BP, Driving Ranges And Defensive Drills; Pandemic Gives Us A View Into More...
In the midst of his stellar “Love Letter to Baseball” Saturday night on YES Network, Jack Curry touched on something that is another example of a potential lesson learned in fan interest and...
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A Dozen Years In, Yankees HOPE Week Keeps Scoring…
It hasn’t been the best of last few weeks for The Bronx Bombers, but onfield perfomance still does not diminish the vision or impact of their annual HOPE Week celebration. Now a dozen years in HOPE...
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25 in 1988, What A Summer That Was…
A break from the sports business best practices, sort of… The past week we have been lucky to have my 25 year old daughter Christine home from graduate school at the University of Georgia, while her...
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Better Than Anyone, Baseball Does The Big Events…
Baseball, like every mature brand, will always have its issues and detractors. Games are too long, season is too long, its players aren’t socially active enough, the uniforms suck, they have managers...
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Somerset’s Senior Promo Grabs A Growing And Ignored Group…
This year as in most every Major and Minor League Baseball load up on promotions to draw casual fans and fill distressed seats. The days are filled with bobbleheads, gnomes, beach towels, caps and...
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